Post by account_disabled on Jan 13, 2024 0:00:55 GMT -5
Additionally, 95% of Spanish respondents consider that these opinions correspond to real experience, rating them as accurate in 92% of cases. voice biometrics Another report, this time from Dimensional Research, argues that positive comments influence the purchasing decision of 90% of potential customers, while for 86% negative opinions have a direct impact on changing their choice. The central dossier of the most recent issue of TELOS magazine is dedicated to the relationship between quality tourism and ICT and between these and the adequate exploitation of cultural and artistic heritage.
Currently, the hybridization between technology and tourist activity leads us to talk about tourism 2.0 and tourists 2.0, concepts that recognize the role of the client as a promoter of tourist campaigns because, as Verónica Altamirano and Miguel Túñez explain in the article that they both author, The magazine “voluntarily gets involved in the Business And Consumer Email List generation and viralization of content and in the referencing of products and services.” The latter is particularly relevant when talking about millennials or the young people of the millennial generation, whose natural immersion in the digital world leads them to interact with tourism companies through social networks, thus participating in the construction of the brand.
The Internet becomes the ideal platform to disseminate a tourism offer on a global scale, while 2.0 tools, social networks and blogs, enable new channels and forms of non-linear communication between the tourist offer agent and the client. Digital word of mouth to viralize products or services and direct evaluation by the user are new elements that the communication strategy of the company in the sector must consider. apps_news_tablet In fact, we can even talk about a commitment to the brand on the part of the Internet user.